Bud Light Announced as Sponsor of UFC

Yesterday, Anheuser-Busch and the Ultimate Fighting Championship announced that they have agreed to a three-year deal that will make Bud Light, the world’s best-selling beer, the new exclusive beer sponsor for the UFC.

“UFC has developed a huge following in recent years and is wildly popular with the 21-34 year old fans we want to reach,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. “The number of people attending live events, buying the pay-per-views and talking about UFC around the water cooler continues to grow. It’s just a great place for us to be.”

“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” said Dana White, UFC president. “We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”

It was also announced that beginning June 1, Bud Light will also appear as the official beer sponsor of World Extreme Cagefighting (WEC).